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Case Study — January 2026
We nearly out-earned three decades of business. In a single month.
€410
AD SPEND
~€24K
REVENUE IN THE FIRST MONTH
60x
return
HOW IT STARTED
He didn't have to think twice about who to call.
Mr. Sládek was our very first client, and he's stuck with us ever since. Years ago, we built out his first ad strategy - then things slowed down for a while and the partnership took a pause. But when he was ready to take the business to the next level, there was only one team he had in mind.
Hey Tom, I need some help. People are calling and messaging me from the inquiries asking if I can swing by to mount a shelf. Unreal.
-František Sládek | client
Hey, no problem at all. Let's meet up and go through everything.
-Tomas Ministr | Stitchit
WHERE WE STARTED
An old, slow site that wasn't converting
Ad campaigns that had been running for months
Low-quality leads
Not enough work coming in
WHERE WE TOOK IT
A modern, conversion-focused website
Ad campaigns that actually deliver
Only relevant leads - the rest filtered out
Steady work, all year round
THE NEW WEBSITE
Simpler. Clearer. Faster.
The first move was a full site rebuild. The brief was simple: simplify, clarify, speed up. We kept the existing yellow-on-white color scheme - this wasn't about changing the brand, it was about driving more sales."
The new site loads in 0.8 seconds on mobile and 1.0 seconds on desktop.
We also added a cleaner staircase gallery featuring only high-quality photos. At Mr. Sládek's request, each sub-gallery was named after a woman's name - an idea we genuinely liked, since it makes it easier for people to reference the exact staircase they want when filling out the form.
The contact form became our filtering tool. Anyone who genuinely needs a staircase takes the time to fill out the required fields and write a proper message - no more one-line "build me some stairs" inquiries.
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PLACENÁ REKLAMA
Why we didn't go where everyone else is shouting to be heard.
The client was originally burning through around €650 a month on Google Ads campaigns that weren't being managed or analyzed at all. Google and Seznam were oversaturated - dozens of competing companies all fighting for the same spot.
Google Ads works best for products people actively search for. Facebook and Instagram excel at impulse decisions, where visuals and emotion do the selling. We chose to put the product in front of the right people, visually.
ORIGINAL APPROACH
An expensive road through the competition.
Google Ads and Seznam (the czech search engine) with no proper management. Dozens of identical companies competing for the same space, a cost-per-click of around €0.24 - results that didn't justify the investment. Low-quality leads, confused customers.
OUR STRATEGY
The right people, the right time.
Stunning photos of finished staircases, targeted precisely at potential customers in the regions that matter most. Meta campaigns instead of an oversaturated Google. Cost per click: just €0.08.
ORIGINAL COST PER CLICK
€0.24
Unmanaged Google Ads
NEW COST PER CLICK
€0.08
Meta campaigns, precise targeting, visual content
SAVINGS PER CLICK
-66%
with higher-quality leads
RESULTS
Balance after 30 days.
We launched the campaign and results came in as early as the second week — 17 leads in the first month, the second-highest monthly total in the company's entire 30-year history. Of those, 6 turned into actual orders.
With an average staircase value of €4,000, that adds up to over €24,000 in revenue.
€400
AD SPEND INVESTMENT
+€24,000
REVENUE IN THE FIRST MONTH
30 days
CAMPAIGN DURATION
NUMBER OF LEADS
17
in the first month
ORDERS CLOSED
6
from 17 quality leads
AVERAGE ORDER
€4k
staircase value
HISTORIC RANKING
#2
best month in 30 years
